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Rolex & The Open: golf’s oldest major

The Open Championship is golf's oldest major. It’s a contest that embodies a truly unique blend of tradition, skill, and resilience. Just like the timepieces crafted by Rolex, The Open demands precision, absolute focus, and the ability to perform under pressure.

Rolex's long-standing partnership with this iconic tournament, dating back to 1981, reflects a shared commitment to the highest quality and a deep appreciation for the sport's rich heritage. It’s a partnership that’s been active for nearly as long as we’ve been serving Chicago at Persin & Robbin. So, let’s explore this well-matched alliance, a partnership of masters in both golf and watchmaking.

Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.

Published on July 18, 2024

The partnership between Rolex and golf began in 1967 when Arnold Palmer became the sport’s first Testimonee. Since then, the brand has become Official Timekeeper and is a principal partner of many leading events and stakeholders in the game.

Inaugurated in 1860, The Open is played every year on a historic links course in the United Kingdom, including St Andrews.

Steeped in elegance and tradition

Tradition has it that The Open is always played on a links course; that is, one located by the sea, featuring sandy soil and few water hazards or trees. Unpredictable weather conditions mean the 156 players competing in the tournament each year need their fair share of fighting spirit, self-control and humility given the potential for heavy showers, strong wind gusts and even heatwave conditions.

Unforgettable moments

With its unique past, the wild beauty of the coastal courses where it is played and its knowledgeable fans, The Open enjoys a revered place in the history of world sport – from the duels of Bobby Jones and Walter Hagen in the 1920s to the battle between Tom Watson and Jack Nicklaus in 1977, or the tears of Tiger Woods upon winning his third trophy in 2006.

Rolex and golf: partners for more than half a century

Rolex enjoys a privileged relationship with golf, one founded on a shared respect for tradition, responsibility, technical precision, the elegance of movement, the perpetual quest for excellence and a commitment to future generations.

Today, the partnership between Rolex and golf extends to many areas of the sport: with governing bodies and world rankings, with the greatest names in international golf, and with the major tournaments and global circuits – both men’s and women’s, professional and amateur, at senior and junior levels.

Moreover, the brand has also championed the creation of: the Rolex Series, the finest tournaments on the DP World Tour; the Rolex Player of the Year award which recognizes the best woman golfer on the Ladies Professional Golf Association (LPGA) circuit; and the Rolex Junior Players of the Year awards, which honor players aged 18 or younger, boy and girl, who perform best in a given season. Undeniably, Rolex has become “the partner watch of world golf”.

Rolex Testimonees and The Open

Several members of the Rolex family of Testimonees belong to the illustrious list of players to have won The Open: Gary Player, Arnold Palmer, Jack Nicklaus, Tom Watson, Tiger Woods, Jordan Spieth, Francesco Molinari and Collin Morikawa.

A legacy of two greats

The iconic partnership between Rolex and The Open Championship perfectly reflects a mutual dedication to precision, tradition, and achieving brilliance. Just as the champions of The Open demonstrate their skill and composure on the golf course, Rolex crafts timepieces of unparalleled reliability and performance.

This shared commitment to quality resonates deeply with those who appreciate the artistry of both golf and fine watchmaking. At Persin & Robbin Jewelers, serving Chicagoland since 1958, we understand and appreciate this dedication to enduring value. We invite you to explore our Rolex showroom and discover a timepiece that reflects your own values of excellence.

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